Intro to SEO Basics
Important HTML Elements
Title tags, meta descriptions, open graph data, structured data, links, h tags, headers elements, etc.
Mobile Friendly Websites
Why mobile is important, mobile first index, creating responsive sites, etc.
Ranking Factors Discussion
What matters to Google? Over 300 ranking factors with thousands of sub ranking factors likely depending on things like user intent or multipliers, links, citations, on page SEO, page speed, original content, authority, reviews, social signals, internal linking, site architecture, user metrics, user intent, etc.
Getting Setup With a Website / Hosting
What choices need to be made? Fast hosting is a must and a brand able domain name is preferable. EMD's don't matter anymore except for click throughs and branding if possible.
Choosing a CMS
Wordpress or Squarespace
Page Speed Optimization
Load times generally under 2 seconds, not only because page speed is a ranking factor but so is user metrics.
Setting up Google Analytics and Search Console
Walkthrough, explain different sections
Site Architecture / URL Structure
How do you want your site to look? What should you index, what URL structure works best?